Software marketing articles by Dave Collins Selling software on the web is an increasingly complex and competitive task, and the past few years have seen many programmers and developers trying their hand at it. Many of them walk away disappointed a few months or years later, but some manage to significantly subsidise their income. The lucky few are those who are successful enough to leave their old jobs, and follow their dreams. |
The reality is that having the perfect software to sell just isn't enough. If you're a one wo/man show, then chances are that you're not capable of writing your software, managing technical support and development, setting up a good website, running the day to day aspects of your business, handling all the email and phone calls... and that's before you even think about getting the software "out there" and doing some serious marketing! Software marketing has never been so important. There is good news, though - you've come to the right place! | " Rather than focusing on the traits of good software, it can often be far more beneficial to take a good, hard look at the characteristics of good software authors. " Read all about it in Lessons from the Masters. |
This website is a comprehensive source of free articles and advice for software authors and developers. Whether you're looking for shareware marketing strategies or general small business management advice, we have what you're looking for. Covering everything from search engine optimisation (or optimization) to website navigation and the product life cycle, DaveTalks now includes more than fifty articles written especially for the independent software developer. |
This site includes articles that were written for the SharewarePromotions Competitive Edge newsletter, articles that appeared in the ASPects newsletter, as well as summaries of some of the presentations made by Dave Collins at the Shareware Industry Conference, the European Shareware Conference and ISDEF. | "One of the more frightening realities of business is that in order to make money, you often have to spend it first ." Learn all about advertising in Advertising for the perplexed - part one. |
